The Power of Online News Release in the Philippines
In Japan, online press release service is often used for news release. Since I’m curious about how this kind of service is going in the Philippines, I made research about online PR service for news release in the Philippines.
How I made research
I’m using Google Alert and Tweet Deck to ping specific topics such as startup and specific industry every day. I listed up online PR service from it whenever I found any news in Filipino company or local media from it. And I also made keyword search of PR service on google.ph.
Result
I found 2 PR services and both of them are global.
- Monthly subscription: $49.95–999
- Fee per PR: $19.90–49.80
- Distribution Channels: 117 (in the Philippines)
- Number of Distribution Channels : Website, TV, newspaper (in the the Philippines)
- Number of news release: 18 (Result from keyword search with “Philippines” on their news release in last 6 months.)
2. PR Newswire
- Monthly subscription: (Not provided on website)
- Fee per PR: (Not provided on website)
- Distribution Channels and Number: Includes more than 4,500 websites, nearly 3,000 media outlets and more than 550 news content systems. The network also includes more than 36,000 PR Newswire for Journalist members at more than 9,000 media organizations.
- Number of news release: 9 (Result from the Philippines on their news release in last 6 months.)
Just for reference, here is the major local service in Japan.
1. @Press
- Monthly subscription: N/A
- Fee per PR: USD223–527
- Distribution Channels: website, magazine, TV, newspaper, radio, SNS (In Japan)
- Number of Distribution Channels : 10,000 lists, 7,500 media (In Japan)
2. PR Times
- Monthly subscription: USD636–727 (Unlimited delivery plan)
- Fee per PR: USD273 (Pay per delivery plan)
- Distribution Channels: magazine, Internet, TV, newspaper, radio, SNS (In Japan)
- Number of Distribution Channels : 12,000 media, 6,000 journalists (In Japan)
Conclusion
Although the data is from only specific industries, online PR service itself doesn’t look common. I think this is caused by the matter cost and effect. Because social network has much power on the internet in the Philippines and there seem very few media for a specific industry. If you know more common PR service in the Philippines, please let me know as a comment.
