There are more opportunities to hear about UX (User Experience) today. What I like the most about UX is it opens my eyes to the fact that everything can be a design above our thought. In other words, everything has an effect on any people even if it’s not consciously designed.

Going back to marketing thing, we see a lot of promotions in any places. Meaning, promotion speaks aloud. On the other hand, non-promotional things such as pricing also speak consciously or unconsciously. Let’s consider this.

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What is marketing?

Some people may say advertisement, SEO or SNS. Others may say lead-generation or branding.

Those are correct. But it’s not enough. According to Wikipedia, “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

In short, marketing has a lot of activities. And those activities are named with some different viewpoints. That’s why a lot of “XX Marketing” are confusing and sound like a SCAM. I organized those viewpoints to 3 categories.

To understand those categories helps you to understand right marketing resources.

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