Product Expat

Website by Yana

UX For Everything: Marketing For What?

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There are more opportunities to hear about UX (User Experience) today. What I like the most about UX is it opens my eyes to the fact that everything can be a design above our thought. In other words, everything has an effect on any people even if it’s not consciously designed.

Going back to marketing thing, we see a lot of promotions in any places. Meaning, promotion speaks aloud. On the other hand, non-promotional things such as pricing also speak consciously or unconsciously. Let’s consider this.

4P [Read more…]

Speed Reading And Value Redesign

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There are a lot of things we want to change in our life. It was “Reading” for me.

I like to read English books more than Japanese books when it comes to business. But, when I read English books, it’s 3 times as slow as Japanese books. Because English is my 2nd language. I tried some fast reading techniques such as skimming and eye training. It had some effects but not so much. I felt I cannot gain knowledge like others from English books.

Value Redesign

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Why “Marketing” Sounds Like a SCAM

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What is marketing?

Some people may say advertisement, SEO or SNS. Others may say lead-generation or branding.

Those are correct. But it’s not enough. According to Wikipedia, “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

In short, marketing has a lot of activities. And those activities are named with some different viewpoints. That’s why a lot of “XX Marketing” are confusing and sound like a SCAM. I organized those viewpoints to 3 categories.

To understand those categories helps you to understand right marketing resources.

Difference of marketing

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How to Pickup Freelancer on Fiverr

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Have you tried fiverr? It’s a service to get fixed freelance work from $5. Each gig is very cheap and we can basically communicate with freelancers only on the platform. When we pick up better freelancers on the platform, there are some points that we should care about. I’m going to introduce how I checked on the order for UI design for my mobile app.
look [Read more…]

1 Simple Way to Find out What is Important

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In a startup project, we have tons of things to do. When a problem comes up, we tend to think it’s urgent, it should be cared asap, especially when things are delayed. Then, we will think “if it’s important or not”. How do you find out if it’s really important?

Think what is important [Read more…]

The New Way to Sell Blog Post without Ebooks

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Are you struggling to earn profit from Adsense?

Currently, a new digital content selling platform is trending among Japanese bloggers. The platform, “note” is a Medium like blogging service which allows us to sell text post, image post, sound file and movie. Here is how “note” changed the way of selling text contents.

traditional paperbook

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How to Find Brilliant Hair Salon in Manila

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Have you tried hair service in Manila?

Although there are a lot of hair salons, I cannot imagine how hair service is in the Philippines because hair style culture is totally different from my country. So that I investigated hair salon on my foot in Makati, Ortigas and Pasay and from the internet.

Haircut in Manila [Read more…]